Legal documents say that Vans accuses Target of creating a shoe that has a silhouette nearly identical to their popular “Old Skool Shoe,”. According to Vans, Target’s “Camella Lace-Up” sneakers purposely brandishes the signature jazz-stripe to trick the consumer into buying the Target version of the shoe.
The lawsuit also points to comments on Target’s website that call their shoe “fake Vans” as further proof of imitation (“I love my fake Vans!”).
Vans and its parent company, the VF Corporation, are asking Target to discontinue the “fake Vans” and wants the profits made from the “Camella Lace-Ups.”
This isn’t the first time Vans has went out of its way to protect their classic designs. The company has admitted to taking a “closer look” into pursuing legal action against designer Ian Connor for his Vans-inspired shoes. Vans also sued Sketchers, who admitted to “borrowing” one of their ideas.
Target has made a $15 version of a $60 shoe, meaning the materials are “cheaper and inferior” and that confused shoppers will think they’re buying crummy Vans that aren’t up to the company’s standards. The suit asks that Target turn over its profits from the shoes, stop making them, reimburse Vans for attorney fees, and pay punitive damages.
Vans has been on the offensive as of late. We’ll see if this staunch stance will hold up this classic brand